Punainen Ayaka-purkki, mansikoita ja vitamiinitabletteja vaaleanpunaista seinää vasten

A new Finnish multivitamin for kids

Your child decorates the jar themselves, and the vitamin becomes their thing. One chewable tablet has 12 vitamins and minerals.

Get the starter pack

Made for your child's everyday

  • 12 vitamins and minerals

    One strawberry chewable tablet a day.

  • Their own jar

    The starter pack comes with your child's own reusable jar and stickers for decorating. Your child decorates the jar themselves.

  • A refill every 30 days

    Refills come straight through your letterbox, so the vitamins never run out. The starter pack arrives as a parcel.

    They helped develop Ayaka

    • Kassu

      Kassu

      "Nobody else touches my jar. Not even Kiira."

    • Kiira

      "These are so good! I can't wait for the morning so I can have the next one."

    • Robbe

      "Kassu and Kiira challenged me to a jar decorating contest. I lost."

    • Aino

      Aino

      "I made my jar way too fancy. Robbe is still trying to copy it."
      Kassu, Kiira, Robbe ja Aino

      Launch live on 1 November

      The first batch is 200 starter packs. Kassu, Kiira, Robbe and Aino will pack them themselves in a live stream on Sunday 1 November at 12, and each one comes with a group photo signed by all four.

      Read more

      Why we made Ayaka

      On the shop shelf, many kids' vitamins looked like candy. We wanted kids to take their vitamin themselves, because it's their own thing. That's why every child gets their own jar to decorate.

      Read our story
      Punainen Ayaka-purkki, mansikoita ja vitamiinitabletteja sinistä seinää vasten

      The jar is the start

      The starter pack brings the jar, stickers and vitamins for 30 days.

      Get the starter pack